Joanna: Yesterday we talked about quick tips for shooting video by yourself. Today James I'd love to get your quick tips for editing.
James: Today I'm just going to fire through some quick bullet points. I mean it's really hard to talk about video editing, a visual medium through a podcast. But these are some tips that I think you should just take down some notes. Go look at our blog post on our website. And these are things to really keep in mind that are definitely to save you time. My number one thing is always try to edit stuff that you have shot yourself. It's really hard to edit someone else's footage because if you weren't there you don't know what's happened or what's coming next or what worked and what didn't. There's been a few times where I've had to edit other people's let's say missions footage and I find that I have to spend a couple hours just going through every single clip to understand who's who and where are they and what's going on. So it's a lot easier to always edit your own footage. Second is always try to do your first base edit within 24 hours of the shoot. This is something to help you avoid procrastination but it's also when it's the freshest in your mind when there's either conversations happening or things that have happened live because you're doing there's something documentary style. Those details can start slipping away from your mind on what happened as well as what people felt in that moment. It's important to remember that someone maybe on camera didn't like the way they looked at the beginning as opposed to the end. And those are the kind of things that tend to fade from your mind. So that's why it's good to get it going. While it's still really fresh in your mind. The third is people I've notice when they are first learning to edit and they're sure start editing are very disorganized. They don't organize their stuff on their computer they just throw it all over the place and its a mess. And even within their video editing software you can make folders now and it's just you know 20 files all in a big list make those into folders. And the reason why you do that is often down the road your client or the person working at your church that is going to approve this video is going to have changes. It always happens that there's going to be changes and requests and those will often come a week or two weeks later when you've moved on to 10 other things and you don't really remember really all the details of that project. So if you're organized it makes it easier to then go make changes and fix things up. Absolutely. The next thing is communicate with that person about the process. Let them know ahead of time here's what I'm going to do expect from me 24 or 48 hours later a really base edit. So you explain to them this is not going to have all the bells and whistles It's not gonna have graphics. I'm not going to really color correct at all. And the reason why you communicate to them is that you don't want to go ahead and finish the project and have everything done for them to come back and say either A I don't like it or B can you make all these changes and what it does is it makes it really hard to fix all those things backwards. So it's the idea of slowly building and adding layers upon layers but bringing that person the client along that journey with you. So yes I really like with this story is going. Now I really like the way the colors looking now I really like the way the graphics are looking. Now we're done. As opposed to it's almost kind of a shot in the dark to say hey I did all this work I made it look beautiful and you've missed the boat on the expectations right. So that is definitely just something you really need to keep in mind and I made that mistake so many times and something you appreciate.
Joanna: That is like like I've even said to video people I've worked with like like because they're like well they don't want to show it to me before it's quote unquote perfect or to their own expectations like the color correction isn't done at all that I'm like literally all I'm looking for is the storyline at first. So like I've said to people pull your phone up and record a video of the video playing on your computer screen on your phone and text it to me like I'm not looking at that moment for the beautiful finished product. I'm just making sure we got the right clips. And then like what an annoying thing to have to realize that like half the clips weren't the ones we needed. Why don't we figure that out right away before you do all the beautiful color correct.
James: Absolutely. The biggest problem can be just missed expectations. You as a client Joanna have an expectation and ultimately you get to decide. And me as the video person the artist are creating to my own tastes. And at the end of the day it's your tastes that matter. Just because I think a certain look that might be popular right now is great. You're like that's way too edgy for us right now. And scale back. So it's important to remember that kind of stuff. And my last point is deliver fast don't procrastinate. The biggest enemy of some of these videos can often be time because the more time you let it sit the more someone gets used to what they've seen and the more they think you have to do more. Even you or even your client can start thinking well why don't we just add more because we've had more time to think about it and I'm kind of used to it and doesn't have the same feeling or impact of the audio. Jo you and I were just talking even about our Easter video and how I didn't think it was all that great and yet you said the reaction from people at our church really strong.
Joanna: Yeah people were like goose bumps they said and like people who are like cheering and clapping in response it was an emotional response but sometimes you get too close to the work.
James: And the reason why was I had heard it a hundred times and it lost all the impact for me and you and I'd gone back and forth 5 or 10 times on changes and tweaks right. And that's part of the process.
Joanna: But some might say too many times sorry.
James: And so part of that though is that you get used to it and you end it loses the moment of goose bumps where the hair on your arm stands up. But for people watching it for the first time they're getting that impact. So it's important to stay on that timeline and move fast because the longer you wait the more opportunity there is for issues to arise.