The Future Church - A Church Communications Podcast
Church Media + Communications
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E098 - Featuring Smaller Ministries

 Joanna: In one of our earliest episodes we talked about what I call scope. That's the idea of how to prioritize what the scope of something is and how to communicate that at different levels of importance in the church. And so today we're going to talk about how to feature smaller ministries that maybe don't get as much upfront exposure.

James: All right Jo you just intro'd the idea of scope. And so what I want you to do is just dive in and explain those different levels and kind of you know go through their meaning and their importance to us, for us.

Joanna: Yeah. We've talked about this before which is one of the key strategies that we developed in our church that really changed the game for us a bunch of years ago basically scope "A" scale "B" scope "C" it's not about importance it's about scope or how many people in the church it affects what is the scope of that project that ministry that event so scope "A" is something that 80 percent or more of the community could or would be a part of. Obviously something like Christmas and Easter a major sermon series a major annual carnival event in the community want everyone to be involved in scope "B" it would be something like maybe 50 percent or so of people could or would or should be involved. Great example of that would be maybe something to celebrate volunteers or could be something that is just for men or just for women, yeah, literally 50 percent. Yeah scope "C" is a smaller things that because of the nature of an age and stage of ministry like you can only come to this thing if you're a high school student.

James: Only for young adults.

Joanna: Or maybe it's something for for privacy reasons it's a group for grief. And so you can only come to this group if you're going through a grieving situation. And so those are scope "C" again. That doesn't mean that they're less valuable, of course high school ministry is a huge and significant value to to a church ministry and caring for people in grief is very important. But by nature of it the scope is Level "C" because not everyone can participate. So that affects where and how we communicate things. You know that that would either be on, you know everybody wants their thing talked about from the front from the pastor preaching the announcements but that isn't the place for a lot of that scope "B" and "C" stuff to happen. There's lots of other great ways to communicate. So a question that I had coming out of a conference I was just at was "OK so we we think we're beginning to understand stand scope". I feel like I'll continue to talk about that on this podcast over and over because it's just a kind of a core thing about how I have a philosophy of communications. But what about those smaller ministries?Like what about the thing about the grief group or what about a program for junior high students like how do we talk about that? And so the question in the room at the conference that I was doing they asked and was a great question what about how do we feature those and I think there's a number of ways you can do it. One of them is just simply for fairness quote unquote. You can actually just have a schedule that rotates. So we're going to always feature a scope "C" ministry or event every week in how we communicate and that is just going to be a list that rotate. So if there's 20 of those ministries in your church you just like every 20 weeks they get talked about and then it allows some level of exposure for a grief group at the church wide level even though most people aren't able or wanting to participate in it. It just kind of keeps that in front of people. Again I think there's ways that you can do that even in prayer for example whether maybe you pray if congregational through different minister areas are and it's another thing to consider in terms of stories and illustrations that come from the front of in the preaching maybe there's a story that comes out of those ministries that there's something going on in the high school ministry that's an inspiring story of course not everyone can come to high school ministry but it's a way to connect the community and keep it up and in front of people's minds. And of course the last thing I would say is just social media tell the stories of these smaller ministries through the testimonies of impact and you can do that through a picture and a paragraph of text on social media.