The Future Church - A Church Communications Podcast
Church Media + Communications
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You’re Not Serving from a Silent Medium. Use Your Voice.

  Working in the media industry can be challenging for more than one reason, but one thing I’ve found particularly striking is this: while you’re mass-communicating a message that merits being heard so loudly, the medium and methods by which you create these messages in themselves may not seem loud. Rather, they can feel silent. Perhaps you’re a writer, a photographer, or a videographer, maybe you’re an editor, a social media strategist, or some sort of creative director. While mutually we can likely agree that we love the ways we get to create and even more, the reason why we’re creating the things we are, it’s still easy to feel like we lack volume in our own voice and actually fail to recognize the voice within ourselves. If this is you, I urge you to keep reading, please.

Loudness is not only measured in one’s auditory perception of acoustic sound pressure. Loudness is also a powerful significance, something people often consider a ‘loud silence.’ We see this loudness all around us: in posts or captions, we resonate with, in a heart-warming photo, in impactful videos—the types of things that both satisfy and perpetuate within us a hunger for justice and truth, mere morsels of love.

Although the method of delivery may be different than those of other communication strategies, it is important that you know you are not alone behind your computer, camera, smartphone, or whatever gear you’re working with. The work you are creating for the gospel you are sharing is not unreached nor worthless, it is not empty nor is it silent. There is a reason why you are creating and communicating the things you are, and there are people being so changed and edified through them. This idea deserves emphasis because it is the point that determines if and how we use our voice.

Everyone has a voice. You have a voice. What determines the volume of our voice is how we use it. If we are thoughtful about our voice and create our work with utmost consideration and honesty, putting all of our heart and passion into the message we are conveying (or even contributing to conveying), I can nearly guarantee that it will be heard clearly. If you’re still developing your voice and learning how to use the tone of it, I encourage you to exercise it because your voice and its tone are always evident, and they should be used intentionally.

A couple of years ago, I struggled in this area specifically. I had plenty to say but I was still figuring out how to use my voice. I doubted if I was supposed to use it and subsequently, I doubted how to use it effectively. It was after leaning into God and asking Him questions about how I was supposed to use it, why it would be used, and how I could use it well that these doubts were transformed into platforms that would raise up the things I had to say. I believe God knits each of us with unique skills and dreams and encourages us to put these things toward a purpose that is so much bigger than ourselves. Ask Him more about your voice and how He wants to cultivate it. May what feels like a whisper become a roar.

By: Jessica Cluett